Intangibles, winner of the competition launched in summer 2010, proposed a comprehensive remodeling of the brand’s Nr 1 flagship. The first phase consisted in a redefinition of the façade, strengthening its impact and communication, but also its ability to guide customers flow, valorizing brand stands positioned at the entrance at the same time.

The second phase consisted in the renovation of all floors and ceilings, including the new lightings concept, the implementation of new interactive communication technologies walls, the creation new service areas (VIP room, bars …) … To be continued.