With the U banner underpass, 7 hypermarkets and 31 Supers of the Atlantic COOP, the agency has set up the image of the Hyper U La Roche sur Yon. The ambition of this project is to create a warmer proximity hypermarket, more coherent with the U positioning. The information has thus been reclassified by an architecture that integrates the curved ceiling with wooden slats rhythm structuring the entire gallery,
and in which waiting areas were placed as brackets appointed with vegetation, wifi, magazines … Inside the hyper, the warm gray tones atmosphere creates a simple and timeless environment in which colored halos of light punctuate and animate the periphery. The traditional trades are valorized with more authentic materials and tones.