The architectural concept started by Stéphane Jardin in 2007, combined with an original and affordable offering, helped Undiz become the leader on the  lingerie and homewear market, on the “access fast fashion” segment, with 82 shops.

Further to tendering, Intangibles was mandated to enhance the positioning, to strengthen the merchantability of shops, to reinforce the brand corsetmaker savoir-faire (Etam Group), and to integrate the digital experience of very connected customers.