Intangibles assisted The Belgian Chocolate House in creation and realisation of its first city-center store. A tremendous work was accomplished on the façade, as it was about fusionning too cells, with the contrainst of keeping the round shape on one of it, and also the regional bue stone. Intangibles teams were able to take advantage of it and proposed a modern façade

while recreating the spirit of a traditional chocolate maker. The distinctive feature of this store is to highlight sales events : a table, on display, and that can be moved according to needs, is dedicated to it. At the center of the store, ice cream and hot chocolate machines and a blender allows to go further into the “Chocolate experience”.