Mim ‘s strategic objective was simple, clear and ambitious : Mim must pass the distributor status to become a favorite fashion brand. The major aim of the agency was therefore to create the emotional bumps to position Mim as a real brand , unique and able to embody accessible fashion brand , clever , fun and connivente.

which resulted in : a new shopping experience recorded in the register of ” Fashion Cloakroom ” a real permanent pop-up store, the lightweight architecture , fluid and refiened associated with a proprietary design furniture, sober, aerial and modular to strengthen the uniqueness of merchandising, install new angles of discovery offer , without forgetting the staging of the digital ecosystem , serving the conversation of the brand with its fans.