To embody its new brand tagline “Closer to your beauty” and its individualized anti-aging  beauty expert positioning, Dr Pierre Ricaud mandated Intangibles to renew the concept of their shops-institutes.

The concept is to create a real shop dedicated to individualized beauty experience with, in the heart of this approach, the tailored beauty for all women concerned by the health of their skin. The discovery of “My Custom Cream” is a highlight proposed by the new store concept.