Intangibles helps Jardiland with the implementation of the major axes of its new strategy: remodeling of the products range, private label development, new services, new identity (WIP Brands) and new store concept.

The main idea exposed in the new store concept is to propose a customer experience rolling away from the one proposed in supermarkets, to get in a new image, a new pitch, and a specialist customer relationship. Shop-in-shop approach, redesigned lighting to encourage dawdling, furniture with raw materials associated with dark colors to enhance the shelf products, innovative customer services to forge new links and emphasize the Jardiland expertise.