The brand new and first flagship store for Histoire d’Or was conceived by Intangibles with the idea to create a more specialized store, with a more fluid and rythmed customer journey. The objective: offer a renewed jewelry experience. A major intervention was realized on the façade and the windows : creation of second entry on “rue de Rivoli”, installation of blind and staging of the latest collections thanks to light tablets.

The store lighting was worked to improve legibility and magnify the products, the colors and the materials were thought to offer a qualitative sensorial experience. Screens were integrated to the customer journey, allowing to connect to the brand services and news, whereas more intimate spaces were created to valorize the brand’s know-hows.