The key idea was to capitalize on the strain curve of a cell, and turn it into a strong point of personality development. The referent concept was enriched by a sophisticated design, with an illuminated volute to animate and soften low altimetry ceilings,

bright stripes adorning the poles as a sleeve, the rear of cash-desks is coated with mirror to accentuate depth, the logo is mirror-polished to achieve a premium look.

The facades are adorned with volume stripes, backlit to create an organic effect.