In the new Sephora concept, developed and realized by Intangibles in Nantes, experience is at the heart of the store, both literally and figuratively. The store layout was re-thought to shape a star around the central Beauty Hub, bringing out a reorganization of products : a part of Perfumes reach the central furniture in order to connect with the Hub, while Make-up products, emblematic of Sephora experience, radiate till the walls and stands at the store entrance. Regarding the codes, the agency operated a small revolution : the iconic stripes are used in three dimensions in ceilings and façade, and with a chevron pattern on the floor, which enriches the architectural repertoire of the retail brand.

To reinforce the discoverer status of the brand, a furniture unit called “Sephora Loves” regularly presents a new brand chosen by Sephora, that extends to a discovery table. As for the Beauty Board, focus point of the Beauty Hub, it allows Sephora’s community to share and exchange intuitively. The result : an ultra-modern, lively and rhythmic store, that confirms Sephora to be the place where beauty beats.

SEPHORA SAINT HERBLAIN ATLANTIS. LE 24 03 2017.
SEPHORA SAINT HERBLAIN ATLANTIS. LE 24 03 2017.
SEPHORA SAINT HERBLAIN ATLANTIS. LE 24 03 2017.
SEPHORA SAINT HERBLAIN ATLANTIS. LE 24 03 2017.