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Our major ambition was to create the necessary emotional assets to position Mim as a true brand that can embody an accessible, clever, fun and friendly fashion. The first creative action was to design a new visual identity which is timeless, chic and statutory but also simple, mastered and structuring for its various speaking engagements.

The shopping experience has meanwhile been included in a register of “fashion wardrobe”, which results in a lightweight architecture, fluid and uncluttered associated with simple, modular and owner furnitures design to strengthen the uniqueness of the concept, installing a new way of discovering the offer, without omitting the communication of its digital ecosystem, serving the conversation of the brand with its fans.